Benchmarking is an important exercise. It lets you understand your performance relative to industry. More importantly, its lets you identify gaps in your business based on data, rather than intuition. Without benchmarking, it is difficult to tell if you are over or under-performing and you might focus on improving the wrong areas.
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Newsletters are a great way to engage with your customers. Tools like MailChimp make it quick and easy to send bulk emails to drive new business and keep customers on update with your business. Consider sending industry specific newsletter to you customers with the latest industry information impacting their business.