5 Tools Every Small Business Should be Using

Newsletters are a great way to engage with your customers. Tools like MailChimp make it quick and easy to send bulk emails to drive new business and keep customers on update with your business. Consider sending industry specific newsletter to you customers with the latest industry information impacting their business.

You have a WordPress Blog, and a social media account on Twitter, Linkedin and Facebook, but you don’t have the time to constantly manage it all, let alone write new posts. Buffer integrates all your social media into a single view, so you save time. It also lets you schedule posts, so you can proactively manage social media, rather than just doing it every now and then. Buffer also lets you track and report your social media, so you’ll know the benefit to your business.

Google Drive
Still using Microsoft Office? Google Drive not only lets you store files in the cloud, but also lets gives you access to Google Doc, which could replace Microsoft Office. Some accountants might find Google’s Spreadsheet a poor cousin of Microsoft’s Excel, but Google is adding new features all the times. And once you realise how easy it is to share, collaborate and access information, you might convert to the Google World. I’m yet to use Office 365, but this looks promising if you’re committed to the Microsoft world.

You’re customers are in a CRM, they’re also in Mailchimp, they’re also in Xero and you also have a list of customers on a Google Spreadsheet… what? If you find yourself copying and pasting data between each application, then Zapier is the tool for you. The clever folk at Zapier have managed to integrate pretty much everything on the web. So, for example, if you add a customer in a CRM, then they automatically included in Mailchimp, Xero and your Spreadsheet. Death to duplicate data entry!

If This Then That (IFTTT) if often seen as the personal version of Zapier. However, it still has its place in the business world as it focuses more on social media integrations. When I want to to add a new row to Google Spreadsheet every time I get a new Linkedin Contact this does the trick. Or how about I about every time I add a new contact they are included on a Google Spreadsheet, or even invited on Linkedin. IFTTT his also great personal use. Highly recommended.

Thanks for reading

Who is Vistr? We are a Xero add-on that gives small business automated cash flow forecasting, reporting and benchmarking. We are passionate about small business succeed using cloud technology. Check us out here

Topics: Business tools